Choosing the right products to feature

Hi guys, for those of you who run stores with more than 1k products and more, how do you decide which products to showcase and feature on your homepage or landing page?

Do you take into consideration what your competition is showcasing or do you just do your own thing and showcase your special products that are exclusive to you?

Or maybe you look at keyword search volume and show people what the masses usually search for?

submitted by /u/dssblogger
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