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Website/marketing critique?

My business partner and I launched our store about a month ago. Since then, we've received ~400 unique visitors and no sales (except for a few friends+family).

We've engaged heavily with our niche through an organic social media presence, run paid promotions through 50k follower pages, and have been running IG ads. So far, none of that traffic has converted.

Is there something wrong with our marketing or our website — soulestialcircles.com? At what point should I conclude that our target audience just doesn't particularly like our products?

submitted by /u/arossi1262
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