For the Fans: How to Make and Sell Your Own Merch

illustration of a creator on a megaphone spreading the word about their mugs, t-shirts, and other merch to her fans

If you're lucky enough to have a loyal fanbase—whether you're a business owner or content creator—chances are you've at least thought about making and selling merch. But a successful merch strategy involves more than just slapping your logo on a t-shirt or backpack. In this guide, you'll learn how to come up with your own merch strategy, from brainstorming product ideas to selling directly to fans.


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