I run a webshop and want to start to use email marketing to generate more interest and sales.
I have a list of about 7000 previous customers to email – however only about 70 who have actually subscribed to a newsletter.
Is there any problem just using an emailer similar to mailchimp to send them all an email and removing any that unsubscribe from the list?
Or do they all have to of subscribed to the newsletter? 70 people makes it a bit pointless as no one ever seems to sign up for it.
I get emails from companies all the time that I buy products from but never specifically subscribed to – so I can do it too?