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Should I make visitors Login before allowing them to see my Blog Content?

I want to generate a lead scoring mechanism to evaluate my potential customers, but I can't do that unless they login so I can track their behavior. I feel like I'm making content all the time to provide value but people some people take it and leave and I get no further intel about them or cannot contact them.

What do you think are the pros and cons of collecting an email or having them login in some form before giving away my content for free?

submitted by /u/RootbeerDreams
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