Free Shipping for Texans Only (Replay)

This is a replay of the episode with Will Roman from Listen in as we debate if it's possible to scale a brand voice beyond the founder, highly effective SMS techniques for cart abandonment, pop-up shops, and – of course – why they only offer free shipping to Texans.

You'll learn:

  • How Will is building his home-grown Austin brand in a grassroots fashion
  • Why he is using personalized texting to his customers to drive sales
  • How he is using pop-up shops

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of and Will Roman of

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