Should I start taking pre-orders before official launch?

It is going to be a about a month or so before I receive my products (beauty product in $5-$20 range) with a new brand. I’m starting to think about taking pre-orders while I wait for my product to come in as my website is complete and funnels are set up . Does anyone have anything negative experiences or cons of doing a “soft launch”/taking pre-orders? Thanks!

submitted by /u/mattyd54321
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