Should I start taking pre-orders before official launch?

It is going to be a about a month or so before I receive my products (beauty product in $5-$20 range) with a new brand. I’m starting to think about taking pre-orders while I wait for my product to come in as my website is complete and funnels are set up . Does anyone have anything negative experiences or cons of doing a “soft launch”/taking pre-orders? Thanks!