Anyone Know programming such as Javascript while working in Ecommerce industry?

I am well diversed in ecommerce and have had my sucess's and failures. I'm now kind of shifting and looking to get into more software development and use my ecommerce and digital marketing skills to promote products that I can create later down the road. Anyone have experience with creating and selling web apps online? Whats the competition and niche like? I personally see web development and ecommerce to be the future and would like to get into both. I'm just starting to learn javascript and basic programing, but i cant help but think "Is this a bad idea". I mean, picking it up quickly, but will i ever beable to compete with developers whoes full time jobs rely on creating web apps? I dont know? What do you guys think?

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