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Euro VAT – best practice

Hi!

Just wondered how people tend to approach VAT on Europe sales (from a UK company) on their stores.

Most consumers only care about rrp inc vat, so say something is £12 inc vat, but someone is from Ireland…

UK buyer : £10 ex vat item, plus vat = £12 item for the customer

Irish buyer : £10 ex vat item, plus vat = £12.30 (23%) for the customer.

So what’s the norm, same RRP for everyone and take the hit on IRE sales, or charge IRE customers more at checkout?

Thanks!! 🙏

submitted by /u/ovenface2000
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