Just wondered how people tend to approach VAT on Europe sales (from a UK company) on their stores.
Most consumers only care about rrp inc vat, so say something is £12 inc vat, but someone is from Ireland…
UK buyer : £10 ex vat item, plus vat = £12 item for the customer
Irish buyer : £10 ex vat item, plus vat = £12.30 (23%) for the customer.
So what’s the norm, same RRP for everyone and take the hit on IRE sales, or charge IRE customers more at checkout?