What Makes a Great Business Idea?

an illustration of goldilocks sitting at a table, trying different porridges to find the right one for her

You probably have a business idea or three rattling around in the back of your mind. Whether it’s monetizing a jewelry-making hobby or selling to a growing niche market, you’ve probably flirted with the idea of starting your own full-time business or side hustle. All you lacked was the confidence that you were going in the right direction. Here are some questions to ask to help you develop a good business idea into a great one.


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