Hi, hope you're all well.
I wanted to understand what key metrics/data points you track for your ecommerce store and are there any reasons for those data points specifically?
Do you normally track your data through your respective platform provider (shopify, woo etc.)? If so how does the analytics provided from the platform help you manage your business? Are there any other data sources you track outside of the platform, and if so how does this help you with your business?
It will also be interesting to hear if you use any data points to help you plan your goals/ strategy/ initiatives for your business to try and understand how you draw insights from any data you look at.
Appreciate any feedback as I am trying to understand what an up and running ecommerce business owner does on the data and metrics side and how they find the process.