Market to people of 50-65 years old

We are building an online store for natural cosmetics products and are now in the stage of slowly ramping up our following on social media. We noticed that there is a big interested of people around the age of 50-65 years old, so we decided to focus first on this group of people.

Do you have any ideas/ experience which platform works best for this age group? We are right now investing time into our Instagram account, but my gut feeling tells me that Facebook might be more suited for us.

Thanks for any input! Cheers

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