I've begun the transition away from selling on Amazon to my own site. I'll likely maintain a small presence on Amazon as there is a small profit to still be made there, but my own website is up and doing OK.
However, my question for those who have made that transition, is how and what have you done to generate the same (or more) traffic as you had on Amazon? How do you get sellers to look at your website as opposed to Amazon?
I'd like to return to the sales numbers on my own site that I had on Amazon before overseas sellers and Amazon itself decided to compete against me. Any tips would be appreciated!