The Marketing Strategy That Grew Sales 10x in 18 Months

The co-founders of Afrocenchix, Joycelyn Mate and Rachael Corson.

Joycelyn Mate and Rachael Corson always had a hard time finding safe and effective hair care products for afro, coily, and curly hair. The duo founded Afrocenchix to create the products they’ve always dreamed of that are good for people and the planet. In this episode of Shopify Masters, we chat with Rachael on how the business was created and how COVID-19 has challenged the duo to find new ways to grow.


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