How to Price Your Product: What You Need to Know About Pricing Before You Launch

Illustration of an entrepreneur going through the steps to find a profitable price for their product

It’s all too easy to get stuck on pricing when you’re launching a new store or product, but it’s important not to let the decision stop you from launching. The best pricing data you can get is from launching and testing with real customers—but you still need to start somewhere, with a price that works. That’s what we’re tackling today in Ask Shopify.


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