So I have an ecommerce store selling some household goods. I have been open since October last year and for the first few months was trialing different tools (FB, Instagram, Reddit, Google Search, Google Shopping, etc.) and campaigns to drive sales.
The only activity I was able to get some good traction on was Google Shopping. However since Christmas my ROAS has gone down significantly to the point its no longer profitable.
I have paused Google Shopping but I really need to find ways to push sales. Any advice on how to get traction on the other channels?
I know its a general question but would be grateful for any tips.