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Designing a storefront with only 3 products?

Good evening everyone,

I am working on launching my brand on Shopify. I deal with home décor (not dropshipping and not sourced from China).

My only question is how can I go about designing a store if I only plan on selling 3 products to test the waters. If the initial launch goes well, I’d like to expand my product range.

What would be the best way to go about this? Should I just keep it simple and ignore categories for the time being? Just my items on the main page and that’s it?

Does anyone have any examples of sites that look good with a small selection of products?

Thank you!

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Where do I begin? Feeling overwhelmed

I work full time but have an idea for an online store that’s not totally a niche area but somewhat specific. I wasn’t able to find something geared at the area so I am hopeful that the online store might be at least modestly enough successful.

Given I have zero experience in e-commerce, when I think of getting started, it feels overwhelming by just the number of things to figure out. Is there a non-sketchy guide on how and what one needs to do to get started with an online store? The things I can think of that I think I have to figure out:

Buying a website domain

Registering a business in my province (Ontario)

Registering with the tax authorities

Having a lawyer tell me of any other legal requirements

Setting up Shopify

Figuring out how to run a Shopify store

Hiring a graphic designer to make branding for the website

Figuring out how to set up payments and where to take them, bank accounts, etc.

Think up the 100s of products to contact their manufacturers for supply

Figuring out how to reach out to suppliers/manufacturers and convince them to sell small quantities to begin

Figuring out how to even get people to know about and to buy from the store

Figuring out how to mail cost effectively

Figuring out how and where to store merchandise

Figure out how to pack stuff

Figure out how customer service will work

I’m sure there will be things that I can’t even think of right now that I would have to figure out. I want to continue working full time to pay the bills until the store is profitable enough (if anyone even buys from it and it doesn’t crash and burn). It would be helpful if there was a guide or something (again, something not sketchy “hey buy my course and become a billionaire overnight”) that could outline what I need to think about, what steps I have to take, the most efficient and time tested way to do things, what pitfalls to avoid, etc.

Any suggestions on where to even begin without getting overwhelmed and giving up?

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What Precautions Can I Put In Place To Make Sure I Never Overspend A Client Budget? (Google Ads)

I recently left my corporate agency job and have become a freelancer specifically running Google Ads accounts for a collection of clients. The one thing I am still trying to solve is:

how do I make sure myself, as well as the additional people I am contracting to help manage my clients never make the human error mistake of overspending on a client budget? Are there any tools or tips you guys use to control how much can possibly be spent in an account on a given day or month?

I haven't had any risks of this happening yet, but during the 4 years I spent working at large agencies, overspending by accident was the only real error I ever saw happen. In those cases the company would refund the brands the amount we spend extra by accident. As a small company –
I just won't have large amounts of money available to do this so I want to put stops in place where I can to make sure this NEVER happens and would love to hear ideas. Right now I have – provided my contractors (who only help me on a very small portion of my work) with accounts that do not have permission to make budget changes. And I have also been researching scripts to use to have the account shut off if huge spend lifts occur – however, nothing seems to work perfectly. Would love suggestions from anybody with any!

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Canada Shipping

What’s the cheapest, quickest more reliable shipping service for Canadians?

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Will a chromebook be enough

Hey guys.

Just looking into getting a new laptop and just considering my options. With a budget of about 600$ (CA) does anyone have any advice? This will mostly be used for my side hustles so content writing, running shopify and regular day to day usage of emails, excel, videos etc.

Thanks

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Increase Conversions/Reduce Bounces

Hey All,

With all of my clients, I implement proper and boiler plate CRO mechanisms, while A/B testing and heat map monitoring, but I feel like I’m still missing out on ways to make the best out of each visitor.

What I am curious about is: what does everyone else do for Increasing CVR% and Reducing BR% for e-commerce? Any small or unique tips? Above the fold, below the fold tips? Header/Footer enhancements?

Can’t wait to see what others do!

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Is a successful dropshipping store something you would put on a resume for a job application to be a manager at a popular clothing store at the mall?

Of course you wouldnt mention the word “dropshipping” in the resume since most people dont know what that is, but you can explain how you started your own business making online store and do advertising marketing branding and make sales and deal with customers etc

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Is there a playbook/guide for launching viral products?

I noticed that some sellers are good at launching trending products (think fidget spinner, kawaii squishies, fish toy for cats, etc) and selling thousands in a matter of days/weeks. They use Instagram video ads, facebook, ppc ads, click funnels, one-page websites, and flood Amazon.

Their strategies are different from normal product launches because trending products have a very short life span.

Is there a guide or a good resource to learn about these launch strategies?

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USPS falling behind

I manage a e-commerce customer service team. We have had a rough week because of the postal service delays. What is the best way to handle the customers who are upset about the delay in shipping?

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11 TikTok Video Ideas for Merchants

You’ve downloaded TikTok and browsed the videos. Now you’re wondering what content to create for your ecommerce business. There are many types of videos to attract leads without dancing on camera.

Here are 11 ideas for all types of merchants.

11 TikTok Ideas for Merchants

Show off orders. Showing a business’s orders piling up has become a TikTok trend. The audience doesn’t care if you’re in a huge warehouse or at home. There’s something satisfying about seeing orders come in and packages going out.

TikTok user @itsnatalierogers creatively shows a line of orders, below, for her small business.

Screenshot of a TikTok video of a merchant packing orders

Package an order. Film how you package an order and what goes inside. Tag in the video the TikTok user who will receive it. This helps build community.

User @happyplacebychloe packages an order, below, for another TikToker.

Encourage viewers to shop your small business. It’s more than acceptable to ask your audience to shop small. A good way to do this is to show what a purchase means to you and how it impacts your life. When people see that a $200 order can mean a new baseball outfit for the owner’s child, it builds heart and community.

Post a how-to. Something that seems easy and familiar to your business can be foreign to shoppers. Show them how to use your product, even if it’s as simple as how you wear a scarf you’re selling. Viewers want to see how you do it.

Introduce yourself. Let your followers see who’s behind the scenes. Say “Hello!” to new followers. Have a small team behind you? Introduce them, too. This can help you appear approachable and likable, which never hurts sales, especially on a social platform.

Answer FAQs. Let your audience choose your content. Create a video asking followers to send questions. Then create videos with the answers.

The trend is to include the text of the user’s question on the video. It connects with the questioner and provides social proof that your product is in demand, which helps sell more.

Fashion designer and user @nene_la_shiro, below, answers a question on video.

Screenshot of a TikTok video of a user answering a question

Share your history. TikTok is filled with inspirational videos of how everyday people built their dream business. Share your story in a quick video.

TikTok user @shopthesedays shares the journey of growing her online boutique, below.

Screenshot of a female describing her online boutique business.

Share product info. Have an ongoing sale? A new promotion? Something was out of stock but just came back in? Let your audience know. This is easy content. However, post non-promotional videos, too, so your audience doesn’t get saturated with product pitches.

Take a tour. Give your audience an exclusive glimpse of where the magic happens. Whether it’s a home office, an external workspace with employees, or a “day in the life” where you record your tasks, people love going behind the scenes.

TikTok user @taylerbradford shares an inside look at her home office, below.

Screenshot of a video of a TikTok user showing her home office.

Show tour products. Use trending sounds and entertaining ways to show off your products. Followers will not likely see all of your videos. Post often so they can understand what you sell.

TikTok user @sisoanscent uses a compilation of product photos, below, to show off her candle jars.

Screenshot of a TikTok video from a seller of candles.

Host a giveaway. It’s never a bad idea to give back to your followers. Host a product giveaway by encouraging them to make a video with an on-brand hashtag or to tag their friends in your video — anything to grow your audience. Then pick a winner.