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How do you ecommerce brands give back to non profits from their proceedings? How does it work? (Check below for more info)

While I am still working on my site, I have been doing some further research on brands that sell similar items to mine. I keep seeing many brands claiming that if you buy from them then some money goes to XYZ organization or a specific cause. I wonder how would they set it up on their site and do you just donate whatever money to the organization after you receive the payment or do you have to customer do it though check out and it goes automatically to the organization. I also see some that give you the option to donate to whichever organization you want as a customer rather than having a specific organization in mind. I would appreciate any help or advice.

submitted by /u/kosar7
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