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Facebook ads for new store – not enough sales in pixel

Hello,

I have a new store, 2 weeks in. We have 13 sales so far. All the Facebook ads courses I am looking at right now are kinda shady. They always optimize the ads for :

Conversions >> Conversion Event >> Purchase

However, for a new store, it is hard to get any results using this method. Is there any ad template that you guys would recommend for a new store? Maybe reach or brand awareness?

Thank you.

submitted by /u/ruizfa
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