How This Direct to Consumer Suits-Maker Disrupted the Wedding Industry

Shopify Masters: The Groomsman Suit

When Jeanne Foley was planning her wedding and plagued with logistics, pricing, and fit issues when trying to find ideal suits for her groomsmen, she was motivated to create a brand of black tie attire that costs the same as rentals. Together with childhood friend Diana Ganz, the duo launched The Groomsman Suit. In this episode of Shopify Masters, Jeanne and Diana share why SEO and customer service is crucial for the growth of their company.


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