Wondering if anyone has any tips/experiences for getting coverage around my brand and/or products from some of the bigger publications? I'm reach a point with paid social where I'm just not able to scale profitably with ROAS and from what I've read, I'm looking at diminished returns long term… Looking towards the affiliate space moving forward.
I've been in contact with a few directly, and it seems like it's a bit of a process with huge cost upfront. I'm concerned about ROI even if with benefits like SEO, Brand Awareness etc….
Anyone have any tips or suggestions on how to go about this in a more cost effective way? I also booked a demo with a company called Linkby that seems to do so on a performance CPC basis so we'll see how that goes.