I have an idea for an ecommerce website but don't want to source my products from Alibaba or Aliexpress type websites. Instead, I'd like to reach out to established companies in my industry and become a vendor for their products.
In return, I would think that they would offer me a discount to at least be appealing to my customers pricewise. Is this common practice in ecommerce and would I have to have an established website before approaching vendors?
Are there any resources or tips you guys may have based on past successes applying this method?