According to the Baymard Institute, the average cart abandonment rate is 69.57%. Here are a few tips to convert more abandoned carts :
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Use more than 3 emails for your Abandon Cart Flow (I use more than 7)
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Don't use Apps like Abandonment protector, instead just create a basic flow using your email client.
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Don't use Discounts as your only way. Use USPs and BSPs first.
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Social proof!!! No matter the Shopper is new or old, you always need to show that the product is in demand.
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Always use urgency and scarcity together.
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Don't use Stock Images. It doesn't have any emotion. Edit the images out. You can get a VA do it for you for as cheap as $30.
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Use a human name for your sender’s name. People are more likely to open an email from Micheal from Tesla rather than Tesla.
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Have at least 1 plain text email. If your emails are going in the promotion tab, this one will hit the inbox and recover lost sales.
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Change your email's objective from getting them to buy your product to remind them to buy the product. (Use USPs, BSPs, Social Proof, Discounts, etc subtly)
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Only give discounts if they haven't purchased even after 2 days.
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Always have an expiry date for your discounts.
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Send an email to remind them that their discount will end soon as a follow-up.
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Use a discount ladder. If you gave 10% today, remind them about it tomorrow. Then after a day give 15% to incentivize them.
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Use {{first_name}} in the subject line to increase open rate. ( {{first_name}} will be replaced by the shoppers name.)
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Make a separate Abandon Cart Flow for your #1 Best Seller.
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Try to cross-sell the shopper if they haven't purchased even after 6 days.
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The end email should always be about How Can We Help You.
submitted by /u/iamsagarkc
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