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Spotify playlists as marketing content for blog posts/email newsletter

Has anyone else seen any success in utilizing curated Spotify playlists as a form of marketing content to write blog posts about/newsletter content? I am handling marketing for a new apparel band led by the lead singer of a popular band so music is very much at the center of what the brand represents. We’re thinking of starting to curate a monthly “currently listening” playlist to write a blog post about and send out to our newsletter list. Is anyone else incorporating this into their marketing strategy? Any tips or insight on how to incorporate it in the best way possibly would be appreciated!

submitted by /u/andrewsjustin
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