SMS has to be one of the most unutilized methods of communication that brands use. It’s one of the few methods that a brand truly owns after the brand’s website and email.
I use SMSbump for the stores I’m working with but you can use any SMS software that has :
- Easy management of opt-in and opt-out status and consent.
- Compliance with TCPA and other SMS compliance regulations and organizations.
- Options to build your SMS list
- Allows for the sending of SMS campaigns
- Allows you to personalize your messages with products, names, and other information you have about your customers.
- Allows you to add images or video (MMS messages)., etc.
Strategy:
We can break it down into two distinct strategies :
- Text Automation
- Text Campaign
- Text Automation
I prefer using text automation for only a handful of events. IMO it works better for abandoned cart recovery. However, you can use it for :
- Back in stock
- Order Confirmation
- Shipping confirmations
- Welcome series, etc.
B. Text Campaigns
Much like email campaigns , every SMS campaign must be centered around a specific goal such as to drive a sale. Some ideas for text campaigns are :
- Rewards (referral rewards, loyalty program, etc.)
- Sales and promotions
- Contests
- Giveaways
- Helpful tips, etc.
submitted by /u/iamsagarkc
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