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Feedback on my site would be appreciated

I launched a new brand a few months ago and would appreciate some honest feedback on my site.

I am working on a line of performance wool hiking socks, but currently just selling apparel with our logo.

I am working with a freelance copywriter from Upwork to create a better company story and home page copy.

Any tips or suggestions would be awesome.

https://www.scmessentials.com

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