Is there a playbook/guide for launching viral products?

I noticed that some sellers are good at launching trending products (think fidget spinner, kawaii squishies, fish toy for cats, etc) and selling thousands in a matter of days/weeks. They use Instagram video ads, facebook, ppc ads, click funnels, one-page websites, and flood Amazon.

Their strategies are different from normal product launches because trending products have a very short life span.

Is there a guide or a good resource to learn about these launch strategies?

submitted by /u/s2000cr
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