How important is building a community in the ecommerce space

Hey guys, I have been continually trying to find new ways to build a brand around my products and have often considered adding a community element to the site to let customers engage with us and each other. (no idea how that would even work) Curious if you have seen any brands do this and if you believe community is an important element to building a brand. Thanks for the input!

submitted by /u/thinmintz1994
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