Building a 7-Figure Emergency Preparedness Company Without Scare Tactics

Founders of Redfora Zach Miller, Charles Mullenger, and Skyler Hallgren.

Zach Miller and Skyler Hallgren never thought about emergency preparedness until they had a shared experience with a minor earthquake. The duo decided to launch Redfora to normalize preparedness and make kits easily available for consumers. A partnership with Charles Mullenger of Ethos Preparedness allowed the business to reach new consumers. In this episode of Shopify Masters, the trio shares their digital strategies and how partnership helps to scale their business.


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