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Looking For Pros vs Cons on Running One Store Across 4 Brands

Specifically, would love any real world data that suggests going one way or the other. I'm inclined to run 4 separate stores to avoid brand saturation on any one of the sites. And I can see how this might confuse a consumer not familiar with the 4 various brands. But, I can also see the advantages to having one back end to run them all. Any thoughts/insight? Would be greatly appreciated.

submitted by /u/KrenTheGnome
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