Shopping Apps Rank Second In Popularity After Music Apps, 73% Of Millennials Shop Daily

Hey! We at HelpCenter have recently analyzed some interesting IMI's data on the growth of e-commerce and changing consumer behavior. So many great insights! For instance, the downloads of shopping apps have significantly increased amid the e-commerce boom, making it the second most popular app category after music apps. Besides, daily online shopping is popular among all generations, but millennials lead at 73%!

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