Hey! We at HelpCenter have recently analyzed some interesting IMI's data on the growth of e-commerce and changing consumer behavior. So many great insights! For instance, the downloads of shopping apps have significantly increased amid the e-commerce boom, making it the second most popular app category after music apps. Besides, daily online shopping is popular among all generations, but millennials lead at 73%!
I thought this could be something you'd be interested in: https://www.helpcenterapp.com/blog/survey-online-shopping-habits-apps/