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B2C Marketers Grapple With Personalization Tactics

Marketers at B2C firms understand that customization is vital to organization, yet they are having troubles applying customization approaches, according to a current study by Adweek Intelligence in organization with IBM Watson Advertising. “Defining customization needs to begin, quit as well as be continually improved via the single lens of the client,” Liz Miller, a primary expert at Constellation Research recommended.

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