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How to successfully run e-shop without a community built in advance?

Hi ! Do you have any tips N tricks how to open online store when I’m not influencer with big community around me and im not running any socials for this bussines yet? Well, its much easier for influencers to run shop because they have already some people around who will follow their new shop on all platforms so they start with cool boost and social proof already build.

I’m afraid that if I run Instagram and Facebook accounts from zero, someone with bigger cash or community can steal my idea

Does anyone have any ideas what works best for someone who has a product (not dropshipped) and all the packing things and small budget for ads can run social from zero followers? Without community?

What worked best for you ? Thank you in advance!

submitted by /u/devilkilla
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