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SEO Metadata. How important is it?

Metadata in Images for Google Search

Hello, I have a store: https://store.thehouseofredvelvet.com

All my images are there and need some adjustments as far as adding alt text. There are a lot of images. I came across an article discussing how important metadata is. From what I understand, that is done in a program like Gimp or Photoshop where you add in the metadata, save, and eventually I will have to re-upload. I am willing to do this, but it’s going to be a long process. What do you guys think? Is this that important? I will do it from here on out, but what about the photos I already have up? Is it worth it to get better search results? Or do you think focusing on alt text and titles will be good? Thank you.

submitted by /u/SamanthaWhitehaven
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