What is the correct terminology for Apple’s multi-step purchases? E.g pick phone, colour, upgrades?

I'm looking to build a store for a limited variety of products that would for example be tiered by Main Item>Color>Upgrade>Extras purchasing experience similar to when you choose a computer or phone on the Apple website.

For reference, when you choose your item it scrolls you down to the next category and so on.

I just can't seem to figure out the correct terminology for this or how to find it, hoping somebody might have a solution for me.

Thanks in advance!

submitted by /u/Bleenwithcream
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