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Appropriate margin for large item ecommerce site.

I'm looking at opening an ecommerce site that would mostly be focused on larger delivery items. Think Bounty Paper Towels, Small Furniture Items, Large Vases etc. Things of that nature. Looking up at shipping pricing on Shippo and various tools, it looks like I'd be looking at $40+ per item for shipping.

Before I set up my pricing, I'm trying to figure out what the best strategy for pricing might be ? I started off looking at 40% cost of goods, but even that looks like it's too high. Wondering if anyone here might have more experience.

submitted by /u/tauriel81
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