Transitioning from eBay to own website

I currently sell ECG machines on eBay and my own website right now, and I’ve been looking to transition to website only. eBay is currently doing most of my revenue and the website is currently doing very little. I want to gradually shift traffic from eBay to my website because it’d be overall more profitable and i’d have more control over the business. Any ideas?

The link is:

I can also provide the eBay link if needed. I have it listed slightly cheaper on my website. I’ve been running some small Google Ads with little success.

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