“Overlays” aim to improve website accessibility by inserting third-party scripts that alter the user experience. Providers include AccessiBe, Userway, AudioEye, and EqualWeb. They sometimes claim that installing their script will prevent lawsuits in the U.S. under the Americans with Disabilities Act.
Let me be blunt: these products will not protect you from lawsuits. They may not even help visitors with accessibility needs.
Overlays attempt to address accessibility issues in two ways. First, they analyze the content of the page for accessibility and make automated changes to fix problems. Second, they allow users to make manual changes, such as increased font sizes, higher color contrasts, or removing animations.
Analyzing for Errors
The process of analyzing and automatically fixing errors has potential. Certainly some accessibility problems can be corrected in that manner. However, the percentage is small, and in no way will it result in a site that meets standard accessibility guidelines.
In my experience, roughly 30 percent of accessibility issues can be detected automatically. And only a fraction can be automatically fixed, as the overlay tool has to first identify with certainty an accessibility error. Then must know how to fix the problem.
For example, automation can detect that a linked image has no alt attribute. Automation could potentially correct this in a couple of ways: using character recognition to identify the presence of text on the image or using the anchor text of a linked image as an alt attribute.
Automation could try image recognition to describe the image. But machines cannot remotely replicate human image descriptions, and scripts can’t distinguish images for decoration versus those that convey information.
An overlay can solve minor problems. But the unsolved problems are much greater.
What Automation Cannot Solve
Automation can’t solve many common and critical accessibility hurdles. One is form-field labels. Identifying a missing label is easy. But there’s no way to know what label-text to insert. Other examples include missing video captions, keyboard support for inaccessible buttons, and associating form-error descriptions with the correct fields.
Accessibility overlays provide options that site visitors can manually configure. But these are tools that visitors already have — albeit in a less-customized manner — such as text-to-speech tools, high contrast modes, dark modes, and font size adjusters.
And if he requires high contrast or text-to-speech on one website, a visitor likely needs it on all sites.
Thus most visitors who need overlay tools are already using them, either through their own operating systems, browser options, or assistive technology such as a screen reader or text magnifier.
Ecommerce websites are complex. They require product photos, prices, shipping and payment forms, and a means to communicate the total purchase amount and expected delivery date.
An accessibility overlay may help your visitors temporarily as a stopgap to permanent and accurate fixes.
But automated text that misrepresents a product, a price, or the terms of a sale could create legal risk. The U.S. Department of Justice has applied the Americans with Disabilities Act to websites. Many U.S. court cases have done the same.
While no U.S. regulations provide definitive guidance on what constitutes website accessibility, overlays are far short of any legal requirement.
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