Maybe a long shot, I am looking for a report about the successes and failures of social media companies trying to sell on their platform. In simple terms, how is Instagram shop doing? Instagram came out with a whole tab on the bottom of their app for shopping. Is anyone using it? What are conversion rates? Is it cost-beneficial for the business posting on Instagram or are they better off spending that time/money elsewhere?
If anyone has come across data like this it would be much appreciated. Thank you!