Favorite social/marketplaces to sell or market on?

Looking for your thoughts on marketplaces you sell your products on.

What marketplace gives you the most sales? Which one is the best to use? What’s the most user friendly? Are you willing to pay a fee to sell on there or would you rather get less exposure and do it for free?

Just looking for general thoughts on the marketplaces available (Amazon, Instagram shop, Tik tok, Etsy,etc) and what your likes and dislikes are.

Would love for all my customers to just find my website and shop directly there but the need to market or post on marketplaces is very much prevalent.

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