People clicking but then not giving email

So my landing page is live for my not yet launched business. 200 people came to the site, 48 clicked but only 12 gave email. Any idea why someone may click to give email and not give it? I ask for email and first name just to be able to personalize the emails but maybe I should make it email only and see if that improves things? Not interested in over optimizing anything becuase it is temporary for a few weeks until my shopify store is live.

submitted by /u/OvaliCo
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