Hi there! I do CRO/UX for eCommerce for a living and wrote an article about improving your homepage. Why should you want to improve your website?
- It's often the most visited page on eCommerce websites
- It's the first page many new visitors see
- It primes your users to the values and tone of your shop
I think all of you ecommerce entrepreneur will like it, so I am sharing it here 🙂