I sell 5 units a day of my product on Shopify, and the USA:International ratio is typically 4 : 1.
Despite this my abandoned cart USA:International ratio is more like 1 : 20.
I understand higher intl shipping costs are the reason for this primarily, but is the fact that I get very little USA abandons – reason to believe that prices could likely go up 10-20% until I start noticing the odd USA abandoned cart to hit my most profitable threshold? Can anyone elaborate on how to find a good threshold, considering I have a one of a kind unique item and application I manufacture from hand.
Not looking to get rich, but every $ helps with unexpected costs I'm sure most of you know hit ya out of everywhere. Thanks for any advice on pricing r/ecommerce!