This is meant to be a discussion question regarding strategies used to ensure their customers a safe and smooth shopping experience by taking on different actions.
Some of the problems that have brought to my attention are first and foremost the quality. Companies like Klarna, Paypal, Affirm, and many more are already solving this by offering their customers a buy-now-pay-later experience which enables customers to guarantee the quality of what's been predicated.
Questions in addition to these are also cost of Shipping, Hidden Fees, Customer Demands, and many more.
What are some ways you've made a mark upon these questions for your store, and what do you think are some proper solutions to these problems?