How One Company Scaled By Not Scaling At All

Cofounder of Burlap and Barrel Ori Zohar.

Longtime friends Ethan Frisch and Ori Zohar joined forces to create the public benefit corporation, Burlap & Barrel. Inspired by Ethan’s humanitarian and aid work in Afghanistan, Burlap & Barrel brings single-origin spices directly to consumers while providing financial sustainability to farmers. In this episode of Shopify Masters, Ori shares with us why the company remains financially independent, publishes annual social impact reports and grows by keeping sales volumes low.


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