Hi. We're about to start week 3 from launch. FB promo started last week. The ads are performing, but here's the issue:
Bounce rate is about 1%. Average session length is 4+ minutes. Average time on each page is about 30 seconds. People are engaging with the product pages. I got a lot of looky-loos … but very low add to cart percentages and checkout percentages. I know it's early and maybe I just need to be patient.
Any suggestion to increase add to cart and checkout? Also, FB retargeting is stalled at "learning" and creating zero impressions. Thanks!