Hello kind people of r/ecommerce.
We have a very low conversion rate. I know the product is somewhat niche and in the food/beverage space, but <0.5% seems unusually low. Our marketing numbers are looking decently good, so the bottleneck happens on the website specifically.
Factors I see:
- First food/beverage is hard to justify
- Price point is too high/pack size too large
- Audience is not quite right
- Messaging isn't clear
Note: bone broth specifically… we haven't been pushing the noodles.
Any/all advice is straight-from-the-heart appreciated. Seriously.