0% conversion – what am I doing wrong?

We launched our website a few weeks ago to complement our Facebook store. So far we have had zero sales on our site (just my test one), and 1 contact for a custom job.

Edit: would help of I posted the link:

It is a free(ish) site that I put together myself, as an accountant with minimal design skills. It was going to be our toe in the water before paying for Shopify or finally pestering my BIL to get our site done himself (which he has been promising now for months but not delivering, even with encouragement of payment)

We've had a few contact us via Facebook for custom work, so is the website not trustworthy looking? Is it just easier for people to send us a DM?

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