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Seeking feedback on my unique golf clothing store (soft launch, UK based)

Hello, I have just launched my store (4 days ago), I’m based in the UK and I sell unique style golf clothing and accessories.

So far I have had 0 sales from customers that aren’t in my network (10 sales from friends). I have been running some ads on Facebook and Instagram, with a goal of website purchases. I haven’t been successful in converting anyone yet, but I have had a modest amount of visitors from my ads (c 100). I’ve spent roughly £25 on advertising without any return yet, at this point I am concerned it’s my website [freshgrip.co](freshgrip.co) that could do with some improvements.

I’d love some opinions from you guys on where I can improve my website, I have just been running this myself and tunnel vision has set in. Some experienced eyes on it would be very much appreciated!

submitted by /u/slim_pickings14
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