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Adding to cart but not finishing?

Hey guys I'm newly working for an ecommerce shopify store and they have a 2% conversion. I'm going to start AB tests to see what should be changed. The site looks great but just needs better product photos. Any suggestions how to convert better?

I was thinking along the lines of a coupon popup to enter your email when you add to cart? Tons of people are adding to cart but not finishing

submitted by /u/superminibaby
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